What is green marketing?

If you're a business, brand, product or company and you're engaged in some form of active sustainability, for example reducing water consumption of a factory by using water tanks, or developing a product like sunglasses using only reclaimed plastics, then you're a candidate to commence a green marketing program. You may be sourcing organic produce, or reducing your energy consumption through new light fittings and solar, it doesn't really matter, what matters is you've got a genuine story to tell about the steps you're taking to be a more sustainable brand. Learn more about how we can help tell your story >>>

Why do it?

There are many benefits when introducing a sustainability or green strategy for your brand and business. From a marketing perspective we know consumers and businesses alike prefer to deal with sustainable organisations visit our research page for more. It can also give you a positioning advantage, a point of difference over your peers. From a business planning perspective, companies that introduce a sustainability or green strategy within their business consistently out perform competitors, not to mention the possible cost savings through reduced overheads. Learn more about how we can help >>>

Do green products really exist?

There are no 100% green products. Total sustainability (100% green) isn’t yet acheivable. All products and services, green and otherwise use energy and create waste. Even if the energy is renewable and the product recycled, it still has some effect on the environment. Review Our NineMSN Article On Greenwashing >>>

Products aiming to be more sustainable than others

These claims have sparked fierce competition. Our job is to work with your business to identify what’s important to your audience (what are the purchase drivers, value proposition) then advise on what measures are required to satisfy those needs, and finally through an end-to-end marketing program we’ll communicate your brand’s promise ethically. Learn more about how we can help you >>>

So who buys the greener brands?

It depends on whether the brand is in the B2B or B2C category. For B2C we believe the major consumer segment driving change are household shoppers, purchasing everything from laundry liquid to computers. The core demographic, women with young children, actively seek products and services that promote and deliver sustainability and avoid companies that show little regard for the environment or social issues. For B2B it's other businesses with a sustainability program, and the list is growing. Learn more about our market insights >>>

The purchase drivers

If you create a green product is that enough? No. Creating a product that has sustainable attributes is just one part of the mix. The product must perform well, it must be priced competitively, it must be easy to use and easy to buy. The purchase drivers also depend on the product type, whether it’s B2B or B2C and the target market. Review our ninemsn article on green purchase decisions >>>

Review Our Latest Work

Welcome aboard Melbourne retailer Recycled Lane. We assisted Recycled Lane in the development of a digital marketing strategy, SEO, copywriting, and a new web site to market their range of sustainable furnishings. Review Recycled Lane's web site >>>

How we work with you

We're a leader in green marketing and communications and have helped start-ups, NGOs, SMEs, Corporate and Government segments reach their goals. But don't take our word for it see our client testimonials. We offer a wide range of solutions including research, marketing plans, design, advertising just to name a few. Best of all we make it simple, and offer our clients years of experience in the green space. Learn more about our services >>>