We are pleased to be working on an exciting new project with the NSW Government - Office of Environment and Heritage (Sustainability Advantage). The green marketing workshops commenced in August 2010 and still run today. The half day workshops are specifically designed to meet the needs of Sustainability Advantage customers. For more information visit contact NSW Government - Office of Environment and Heritage

Other workshops - Brisbane workshop - March 2012

Suitable for start-ups, SMEs and larger business our workshops are limited to just eight people per session and will cover a broad range of green marketing topics as listed below. Our sessions are designed to educate and enable, giving participants real-world case studies and the tools to go the next step in green business. Each session runs for approx. 3-hours from 9AM until 12PM - Brisbane CBD location.

Workshop format

• Green Marketing - The history, the definition, the future
• Target markets, size and value. LOHAS (Lifestyles of Health & Sustainability) and other demographic research
• Review ACCC guidelines and Greenwashing - Case studies
• Review world trends in research - who is saying what
• Case studies - the good, the bad, and the ugly of green marketing campaigns
• Accreditation and Endorsement - what works best.
• The must do’s for green marketing to work
• What consumers want, and don’t want
• How to implement a green marketing program
• Resources available.

About the facilitator

Chris Eccleston is Head of Client Services and has held senior marketing roles with top 100 companies including News Corporation, PMP Communications, George Patterson and Ergon Energy.

Passionate about both sustainability and business, Chris believes that building sustainability into the business model has broad advantages. These include greater end-user (consumer / client) engagement leading to business growth over time. Chris and his team use their marketing experience to assist start-ups, small to medium business and corporate / government entities to develop strategies in the growing green space.

Green Solutions Marketing has recently assisted Australian organisations such as Greenbox Technology, Viro Retail Rewards, The Australian Conservation Foundation, The Wilderness Society, The Dept. of Environment, Climate Change and Water (NSW), Harmoni Organics, The Green Pantry, Wednesday Homes, and Melbourne’s The S Factor Group to maximise brand awareness and impact in the marketplace. Learn more about our solutions >>>

What our clients say

“Chris Eccleston of Green Solutions Marketing ticked the boxes for us in terms of a presenter who had extensive experience in marketing, had helped clients develop a marketing strategy involving ‘green’ credentials, yet was aware of all the pitfalls that could undermine such a strategy. Chris’ experience in providing this information in a workshop format also met the requirements we were after. Participants in our last two Sustainable Business Programs have clearly been able to decide whether a ‘Green’ marketing strategy is too complicated or risky for them, or if it is appropriate, what the key factors are for success”.
 
Ian Ada
Economic Development Unit
Yarra Ranges Shire Council

How much and how to book?

Places in our workshops are just $300+GST per person. Each session is limited to just eight people and runs for approx. 3 hours. To book simply email ideas@greenmarketing.com.au with your details and we’ll email you an invoice for payment.