Greenbox Ecycle Innovation - A case study in B2B marketing.
Background:
Greenbox is Australia's leading solutions provider for the disposal of end-of-life IT assets. Greenbox takes the pain out of IT disposal by re-marketing or recycling IT equipment that would ordinarily end up in Australia's landfill. The company has offices in Brisbane, Sydney and Melbourne.
The Brief:
Greenbox's aim was to increase market-share and awareness of their unique solutions based business to both end users of the recycled product (consumers) and large institutions (business and government) who were potential suppliers of the product.
How We Helped:
Over a short period we created an integrated campaign designed to increase brand dominance in a very competitive market.- We created a 12-month marketing plan as the foundation
- Created "think beyond the box" campaign
- New positioning line and logo update
- New direct marketing campaign
- New website creative www.greenbox.com.au
- New Adwords campaign
