B2C / Business to consumer — the growing green segment
From niche to mainstream
The way consumers are now choosing products and services is driving substantial change in the way businesses view sustainability. Sustainability has gone mainstream. A recent forecast by the respected business reporting company IBISWorld, highlighted that the fastest growing market segment across all segments was organic farming, tipped to grow by 15.1% in 2010 - 2011. This is no accident. Consumers, especially mothers with young children are demanding transparency across a broad range of product and service categories.
It's not just organic products that are seeing demand
Consumers across the market are increasingly preferring products and services that offer a higher level of transparency and sustainability. The LOHAS (Lifestyles of Health and Sustainability) segment is one of the target markets we help our clients reach. The LOHAS segment was worth around $19 Billion in Australia during 2009 and is on the march upward (Source www.lohas.com.au Living LOHAS© report - Mobium Group).
Other Australian research
Findings from Australian research group Nielsen highlights the growth in demand is on the rise.- 68 per cent of consumers are willing to pay more for products from companies who support worthy causes concerned with the environment
- Almost two-thirds saying they purposefully avoid specific companies because of concerns about their impact on people or society
- Most important though are the 63 per cent who would like companies to explain more about the difference they are making in order to support them
How we work with you
We're a leader in green marketing and communications and have helped start-ups, NGOs, SMEs, Corporate and Government segments reach their goals. But don't take our word for it see our client testimonials. We offer a wide range of solutions including research, marketing plans, design, advertising just to name a few. Best of all we make it simple, and offer our clients years of experience in the green space. Learn more about our services >>>
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Australian Conservation Foundation
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NSW Dept. of Environment, Climate Change and Water
Wednesday Homes
MyGreenProfile
Harmoni Organics
Review Client Testimonials