Greenwashing - what is it?
Simply put greenwashing usually occurs when a product or service misrepresents the sustainable, environmental and ecological benefits of that product or service. It matters not whether there was intent to mislead or it was accidently done, the facts are that any form of marketing of products and services in the “green space” require all the facts to be presented and verified. We at Green Solutions work with our clients to ensure that there are no overstated or exaggerated product or service benefits. That is why when we work with you we closely and adhere to the ACCC guidelines on green marketing.How to avoid it.
Green Solutions runs workshops that include several case studies on greenwashing from Australia and the US. For more information visit our workshops page. Here are some useful links, including the ACCC guide on what green washing is and how to avoid it.ACCC web site covering green marketing
Review our greenwash article published on ninemsn
Choice Magazine’s Green Watch
Wikipedia’s greenwashing entry & description
Youtube video link to a greenwash mini documentary